Meesho
Meesho is a social commerce platform that undertakes retail distribution, enabling small retail merchants to connect and sell their products effectively via social media channels and earn money
My Role
Product Designer
Project
Self-initiated
Timeline
4 Days
Tools Used
Figma, Illustrator
Challenge
Many users, including non-tech-savvy individuals like my mother, encounter difficulties navigating the Meesho platform. The interface suffers from visual clutter, hindering the comprehension of crucial information. Shopping offers often fail, and the booking flow lacks smooth transitions between different booking stages. For instance, the cart icon fails to display cart contents, disrupting the user journey. Additionally, there's no option to edit the order summary, necessitating redirection. Moreover, the outdated UI calls for a significant makeover. These challenges underscore the need for a redesigned interface and a simplified booking process to enhance user experience on Meesho.
Overview
Background
Amid COVID-19 restrictions, traditional offline shopping declined. In response, Meesho's online marketplace flourished, offering a platform for people to resell products and run their own businesses. Buyers embraced the convenience of exploring and purchasing products from home, amplifying Meesho's popularity.
Design Process
Initial Thinking
Target Users
My mother's friend who are of 40-55 yrs old
Less experienced women's who need help to properly setup and start selling
Research Methods
Research online
In-person interview
Online survey (Google form)
Research
Survey
To understand what problems users are facing and possible areas of improvement. I conducted an online survey with 10 users between 35–50 age group.
The questions which I asked in the survey were:
How long have you been using Meesho?
Why do you use Meesho?
Have you tried out other apps or platforms?
If yes, how are they different?
When do you usually use the app?
Do you research on the price of the product before buying it?
Is there anything that frustrates you when using Meesho?
What are some of the things that Meesho can improve on?
What do you dislike about the app?
What do you like about the app?
Describe Meesho using 3 words.
Competitive Analysis
Prior to starting the project, I conducted competitive research to identify current design patterns. In order to understand the decision making factors of a user, I studied the user flow of various Reselling apps. Here were a few of the applications:
GlowRoad
Shop101
Mall91
ResellMe
Insights
Key Insights from survey
The users were highly confused regarding which catalog or product to provide their customers.
When browsing for products, users saw the same product multiple times.
When the customer wanted two different products, the user was ordering two products in two simultaneous attempts.
Key Insights from Heuristic evaluation
Persona
Wireframes
Prior I developed some wireframes to focus on the placement and visibility of different features. I sketched some options for how I might improve the existing design and resolve the above-mentioned problems.
Visual Identity
